BBR ELECT® AI & MEDIA
AGENCY
THE OFFER / BEAUTY & AESTHETICS

ELEVATE YOUR
BEAUTY BUSINESS.

50% OFF — FIXED PRICE. NO RETAINER.

Stop answering DMs. Start banking bookings. The exact stack that took PMU Elite past 6 million views and £10,000+ a month — installed in your business at a fixed price. You do the craft; the machine does the admin.

SEE THE PRICE ↓ THE CASE STUDY ↗

PROVIDED BY BILLY RICHARDS — AWARD-WINNING CEO · CTO · 3× FOUNDER · 2× EXITS · >$5M RAISED

SPECIALIST INPUT FROM MARIA SHKRELI — FOUNDER OF THE UK'S LEADING PMU PROVIDER · 6M+ VIEWS · £10K+/MONTH

001 / THE PROBLEM — SOUND FAMILIAR?

YOU DIDN'T START A BUSINESS
TO BE A RECEPTIONIST.

EVERY ONE OF THESE IS A SYSTEMS PROBLEM — AND SYSTEMS ARE WHAT WE BUILD.

FREE · 60 SECONDS · NO EMAIL NEEDED

HOW ELECT IS YOUR BRAND?

THE AI READS YOUR WEBSITE + YOUR INSTAGRAM AND SCORES YOUR SITE, SOCIAL AND CONTENT — THE WAY WE WOULD.

⚡ GET YOUR ELECT SCORE ↗
002 / THE OFFER — FIXED PRICE

TWO WAYS IN.
ONE STANDARD.

The exact stack behind PMU Elite, productised for beauty, PMU and aesthetics brands. Fixed price. No retainer. No surprises.

50% OFF LAUNCH

£500 £1,000

ALL-IN · ONE-OFF · FIXED
  • NEW WEBSITE — DESIGNED + BUILT
  • BOOKING SYSTEM — SCHEDULING · PAYMENTS · KLARNA
  • EMAIL MANAGEMENT — TEMPLATES · FLOWS · CAPTURE
  • CONSULTATION FUNNEL — OFFERS · 24H RESPONSE
  • LIVE IN DAYS, NOT MONTHS
CLAIM LAUNCH ↗
MOST POWERFUL 50% OFF SCALE

£1,500 £3,000

EVERYTHING IN LAUNCH, PLUS
  • AI INSTAGRAM INBOX — DMS ANSWERED · LEADS QUALIFIED
  • CRM & ADMIN CENTRE — LEADS · PIPELINE · STRIPE REVENUE
  • AUTOMATED WHATSAPP + SMS — NO-SHOW RESCUE
  • AUTOMATED EMAIL FLOWS — RUNNING WITHOUT YOU
CLAIM SCALE ↗
003 / EVERY DELIVERABLE, SPELLED OUT
WHAT YOU GETLAUNCH
£500		SCALE
£1,500
NEW WEBSITE — DESIGNED + BUILT + LIVE✓✓
BOOKING & SCHEDULING — DATES · SERVICES · LOCATIONS✓✓
CHECKOUT & PAYMENTS — STRIPE · KLARNA · PAYPAL · PROMO CODES✓✓
CONSULTATION FUNNEL — OFFER CAPTURE · 24H RESPONSE✓✓
EMAIL MANAGEMENT — TEMPLATES · FLOWS · CAPTURE✓✓
AI INSTAGRAM INBOX — DMS ANSWERED · LEADS QUALIFIED · BOOKINGS PUSHED—✓
CRM & ADMIN CENTRE — LEADS · PIPELINE · TASKS · STRIPE REVENUE—✓
AUTOMATED WHATSAPP + SMS — REMINDERS · FOLLOW-UPS · NO-SHOW RESCUE—✓
AUTOMATED EMAIL FLOWS — RUNNING WITHOUT YOU—✓
ACADEMY / COURSE PORTAL — LESSONS · CERTIFICATES · STUDENT DASHBOARDBESPOKE — ASK

WANT TO SEE INSIDE THE MACHINE? READ HOW THE SYSTEM WORKS — IN PLAIN ENGLISH ↗

THE STANDARD — WHAT ELEVATED LOOKS LIKE

LOOK THE PART.
CHARGE THE PART.

Clients decide in half a second. A premium brand — the site, the visuals, the whole feel — is what lets you charge premium prices and actually get them. This is the standard the offer buys you into.

Beauty business owner, elevated brand
THE FOUNDER, ELEVATED
Studio owner in BBR ELECT scrubs
ON THE CHAIR — WHERE YOU EARN
Owner checking her studio numbers on her phone
ONE GLANCE — THE WHOLE WEEK
Beauty studio owner, BBR ELECT
BOOKED — WHILE YOU WORK

75% JUDGE YOUR CREDIBILITY ON LOOKS ALONE · WE BUILD THE LOOK THAT CONVERTS

004 / INTEGRATIONS — KEEP WHAT WORKS

PLUGS INTO WHAT
YOU ALREADY RUN.

Already on HubSpot, Squarespace or Fresha? Keep it. We integrate with your existing systems — or replace them. Your call, made in week 1.

HUBSPOTSQUARESPACEACUITY SCHEDULINGFRESHA TREATWELLBOOKSYTIMELYVAGARO CALENDLYKLAVIYOMAILCHIMPSTRIPE KLARNAPAYPALWHATSAPP BUSINESSINSTAGRAM / META GOOGLE CALENDAR+ YOURS — IF IT HAS AN API, WE CONNECT IT
005 / PROOF — BEFORE → AFTER

BEFORE.
AFTER.

MONTHLY REVENUE

LOW 4 FIGURES
BEFORE
£10K+
AFTER

HOW: THE BOOKING FUNNEL FILLS THE DIARY · REMINDERS RESCUE NO-SHOWS · FOLLOW-UP REBOOKS EVERY CLIENT

CONTENT VIEWS

<1M
BEFORE
6M+
AFTER

HOW: PREMIUM POSITIONING + AI INBOX — EVERY VIEW GETS AN ANSWER, EVERY ANSWER PUSHES A BOOKING

WHY THE PREMIUM LOOK PAYS

75% JUDGE YOUR CREDIBILITY BY YOUR WEBSITE'S DESIGN ALONE
0.05s TO FORM A FIRST IMPRESSION OF YOUR BRAND ONLINE
38% LEAVE A SITE THAT LOOKS DATED — BEFORE READING A WORD
pmuelite.com website
LAUNCH THE WEBSITE — LIVE AT PMUELITE.COM. LOOK PREMIUM, CHARGE PREMIUM.
Checkout and payments
LAUNCH CHECKOUT & PAYMENTS — GET PAID WITHOUT CHASING.
CRM and admin centre
SCALE CRM & ADMIN CENTRE — NOTHING FALLS THROUGH THE CRACKS AGAIN.
Reviews and social proof
LAUNCH SOCIAL PROOF, BUILT IN — TRUST THAT CONVERTS BROWSERS INTO BOOKINGS.
High ticket course sales
LAUNCH HIGH-TICKET COURSE SALES — "ONLY 2 SPOTS LEFT" DOES THE CLOSING.
Subscription academy
BESPOKE SUBSCRIPTION ACADEMY — RECURRING REVENUE WHILE YOU SLEEP.

ALL SCREENS ARE REAL BBR ELECT BUILDS FOR PMU ELITE · FEATURED IN COSMOPOLITAN · 5.0★ · ILLUSTRATIVE SCALE, REAL MILESTONES

006 / HOW WE WORK — FECC IT

FOUR WEEKS.
START TO LIVE.

Focus. Execution. Consistency. Commitment. You always know what's happening — and every Friday you see it with your own eyes.

F FOCUS E EXECUTION C CONSISTENCY C COMMITMENT
WEEK 1

DISCOVERY

CALLS WITH BILLY & MARIA — YOUR BRAND, YOUR VISION, YOUR NUMBERS

FRI — THE PLAN, PRESENTED
WEEK 2

BUILD

SITE · BOOKING · PAYMENTS ASSEMBLED

FRI — LIVE DEMO + WRITTEN REPORT
WEEK 3

BUILD

AI INBOX · CRM · AUTOMATIONS SWITCHED ON

FRI — LIVE DEMO + WRITTEN REPORT
WEEK 4

TEST → DEPLOY

FULL TEST PASS · FINAL DEMO · HANDOVER

FRI — YOU'RE LIVE
007 / TEAM — THE OPERATORS

WHO RUNS
YOUR BUILD.

Maria Shkreli

MARIA SHKRELI

MD · BEAUTY & AESTHETICS · LEADS YOUR ENGAGEMENT

Founder of PMU Elite — the UK's leading PMU provider — and architect of its growth. The Cosmopolitan feature and 6M+ views are hers. She brings that operator-grade judgement to your brand.

Billy Richards

BILLY RICHARDS

FOUNDER · HEAD OF AI SYSTEMS & WEB

Scientist by training, systems-builder by conviction. CEO of the Year 2024; co-founder of CoLoop. He builds your site, booking system and the AI machinery underneath — end to end.

Dmytro

DMYTRO

MD · PRODUCT MARKETING & GROWTH

Growth operator with an exit behind him — Investables, acquired by Stockpile. Scaled a user base from zero to 200K in four months while cutting CAC 92%. He runs your funnel numbers.

HELD TO ONE STANDARD: EXCELLENCE.

008 / DOES THAT SOUND LIKE YOU?

PMU ARTISTS & STUDIOS

  • ✓ THE BOOKING FUNNEL FILLS THE DIARY
  • ✓ REMINDERS RESCUE NO-SHOWS
  • ✓ EVERY DM ANSWERED IN SECONDS

THE TEMPLATE CLIENT. THE EXACT SYSTEMS ON THIS PAGE TOOK PMU ELITE FROM A SINGLE CHAIR TO THE UK'S LEADING PROVIDER — 6M+ VIEWS, £10K+ A MONTH, FEATURED IN COSMOPOLITAN.

AESTHETICS PRACTITIONERS

  • ✓ CONSULTATION FUNNEL QUALIFIES BEFORE THEY SIT DOWN
  • ✓ KLARNA + DEPOSITS ON HIGH-TICKET TREATMENTS
  • ✓ AFTERCARE FOLLOW-UPS SENT AUTOMATICALLY

HIGH-TICKET TREATMENTS DESERVE A HIGH-TRUST FUNNEL — PROOF, PRICING AND BOOKING ABOVE THE FOLD.

CLINICS & MEDSPAS

  • ✓ MULTI-PRACTITIONER SCHEDULING, ONE CALENDAR
  • ✓ CRM TRACKS EVERY PATIENT JOURNEY
  • ✓ NO-SHOW RESCUE PROTECTS CLINIC HOURS

SYSTEMS BUILT FOR VOLUME — EVERY CHAIR FULL, EVERY LEAD LOGGED, EVERY FOLLOW-UP ON TIME.

TRAINING ACADEMIES

  • ✓ HIGH-TICKET COURSE SALES WITH BUILT-IN SCARCITY
  • ✓ STUDENT PORTAL — LESSONS · CERTIFICATES · PROGRESS
  • ✓ SUBSCRIPTION REVENUE WHILE YOU SLEEP

WE BUILT PMU ELITE'S ACADEMY — £1,100+ COURSES AND A MEMBERS PLATFORM. YOURS IS BESPOKE — ASK.

SALON BRANDS

  • ✓ ONE BOOKING SYSTEM ACROSS ALL SERVICES
  • ✓ AUTOMATED REBOOKING KEEPS REGULARS REGULAR
  • ✓ EMAIL + SMS FLOWS THAT SELL QUIET DAYS

STEADY CHAIRS BEAT VIRAL SPIKES — THE MACHINE KEEPS THE DIARY FULL EVERY WEEK.

009 / QUESTIONS

LET'S CLEAR
THINGS UP.

IS THE PRICE REALLY FIXED? +

Yes. The number we agree before we start is the number you pay. No retainer, no hourly creep, no surprise invoices. If scope genuinely changes, we quote the change first — in writing.

HOW FAST WILL I BE LIVE? +

Four weeks, start to live — discovery in week 1, build in weeks 2–3, test and deploy in week 4. You see a live demo and get a written report every Friday.

I ALREADY HAVE A WEBSITE. DO I LOSE IT? +

No. In week 1 we decide together: integrate with what you run (HubSpot, Squarespace, Fresha and more) or replace it. Your domain, your content and your reviews always stay yours.

CAN I START WITH LAUNCH AND ADD SCALE LATER? +

Yes — Launch is the foundation Scale builds on. Upgrade any time and you pay the difference, not twice.

WHAT HAPPENS AFTER I BOOK? +

A short evaluation call with Billy and Maria. We only take brands we believe in — pass the evaluation and week 1 starts at the next Monday. Fail it and we tell you why, honestly, for free.

010 / START — BOOK YOUR EVALUATION
Maria Shkreli — MD, Beauty & Aesthetics, BBR ELECT

GROW YOUR BEAUTY
BUSINESS TODAY.

A short evaluation call with Billy and Maria. We don't work with businesses we don't believe in — pass the evaluation and you get total belief, and the method that comes with it.

FIXED PRICE · SUBJECT TO EVALUATION · WE ONLY TAKE BRANDS WE BELIEVE IN